Insight-Led Strategy

Globally Informed. Human-Centric.

Preethi Appu is a seasoned consultant with over 12 years of experience in market research, user and consumer insights, and competitive intelligence. She has a strong track record of helping global companies make data-driven decisions by turning research into actionable business strategies.

Over the course of her career, Preethi has held key roles at industry leaders like Yara International, Capgemini, and Lyft, where she led high-impact research projects across product, marketing, and strategy teams. Her work has spanned diverse markets including Asia, Europe, the United States, and Africa, giving her a unique perspective on regional nuances and global trends.

At Preethi Appu Consulting, she partners with organizations to uncover deep user and consumer insights that fuel innovation, enhance customer engagement, and sharpen competitive advantage. Her expertise spans qualitative and quantitative methodologies, trend analysis, communications testing, and go-to-market strategy — all tailored to meet each client’s unique needs.

Whether launching a new product, entering a new market, or optimizing campaign performance, Preethi brings a user-centric, research-backed approach that delivers measurable results.

gray concrete wall inside building
gray concrete wall inside building

💡How I Work

My approach is simple but powerful:

  1. Listen closely. Understand your needs and goals.

  2. Dig deep. Use a mix of qualitative and quantitative research to uncover truths.

  3. Connect the dots. Deliver insights that are not only informative but actionable.

  4. Partner all the way. From scoping to final recommendations, I stay hands-on and responsive.

🌐 Global Perspective, Local Relevance

Having led projects across diverse markets — from Agritech in Asia Africa to mobility in the U.S. and strategy consulting in Europe. I bring a global perspective shaped by on-the-ground understanding. This helps tailor solutions that are both scalable and market-relevant. We want to live in a world where people can buy homes that match their needs rather than having to find a compromise and settle on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.