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Indian Agri techs Moving to the F2B Model: Innovation & Colloboration

Agritech companies are revolutionizing the agriculture industry by shifting towards Farmer-to-Business models. This direct connection between farmers and businesses is empowering farmers and creating new opportunities for value creation.

9/16/20241 min read

The Indian agriculture industry is undergoing a major transformation, driven by the rise of Agritech companies that are extending their influence across the value chain. Recently, these firms have been moving from traditional models to more innovative approaches, with the Farmer-to-Business (F2B) model emerging as a key strategy. This shift allows farmers to connect directly with businesses, bypassing intermediaries and unlocking greater value for all parties. In this blog, we'll examine how Agritech companies are expanding their reach, the revenue models they employ, the technologies they deploy, and the substantial funding propelling growth in the sector.

Agritech companies are increasingly partnering with other players in the agricultural value chain, such as logistics providers and food processors, to offer comprehensive solutions to farmers. This includes leveraging technology to facilitate last-mile delivery of agricultural inputs and outputs.

To maintain constant engagement with farmers, Agritech companies are investing in mobile app development. These apps provide farmers with access to information, services, and market updates, fostering a strong connection between the company and its customers.

The growing potential of the Indian agriculture market has attracted the attention of ecommerce players, who are entering the space to capitalize on the opportunities available. These companies are offering both input and output linkage solutions, further disrupting the traditional agricultural value chain.